Most professional and seasoned graphic designers know that all some
businesses need is a simple design. Especially when a business, its products or
services, are original and already has an established brand visibility, it is
too risky to employ too much creativity to design the logo.
Simplicity aspect in such logos
can be maintained by keeping few things in mind:
A.) Such
a logo won’t comprise any symbol or mark. This type of logo is known as logotype. All a professional logo design artist would do in this case is – make
simple alterations to the existing typeface or font
B.) He
would also slightly emphasis on the broader aspects of the logo like color
representing the company or may be outline of the design.
You should have observed
innumerable examples wherein a company emblem finds a new and refreshing look even
if the font type does not sound altered. You would love to know that this might
be so because either the designer has smartly altered couple of letters in the
text without obstructing the design’s consistency, or has changed the font
color.
If you love the art of creative logos but are a starter in
this area, it is always advisable for you to compare the new design with old
one; you can yourself spot the different, even if needs a close observation.
A good place to come over and
catch up with such brilliant ideas through live examples is Graphic Magic. Insight you will gain
here will largely facilitate your logo design career!
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